Thursday, September 9, 2010

Dy-na-mite!

What. On. Earth. The Google devs seem to be on some kind of go-faster crack right now. Yesterday they decided to get creative and greet users with pointer sensitive multi-coloured blobs using dynamic CSS3... but only US and European users. People from the remaining 5 continents (yes remaining five) were greeted with the regular logo.


Google's official statement says merely that "today's doodle is fast, fun and interactive, just the way we think search should be".

Adding to the wonderfully hyped-up geek fuelled mystery, the company also tweeted on Twitter, "Boisterous doodle today. Maybe it's excited about the week ahead..."

The following day, it was replaced by a similarly dynamic greyscale Google that filled with colour at each key stroke, letter by shining letter. Aww. They reported, "doodle is dressing up in its brightest colours for something exciting coming very soon".

There was some wild speculation on what this could all possibly mean... Google's September birthday maybe? Or the arrival of HTML5 (even though it was coded in CSS3). Only on the second day did word leak out that it was all to do with Google's new dynamic search feature.

What? Dynamic search? Chrome=Pokeball? Yes. Google have created a mechanism whereby instead of searching once for a term, you are now searching on the input of every single letter. Apparently all this to reduce search times, however slower connections will struggle, and the behemoth's search traffic will most likely sky-rocket, nicely congesting an already busy super highway. I could have however, swallowed all of this, if it wasn't for the fact that Google made this a default option today, forcing users to trial this new technology. Google. Dynamic. Sigh.

0 comments: